About Us 💖

Hey luvlie, welcome to our little corner of the internet ✨
We’re so happy you’ve found us - you’re officially part of the luvliWear fam. 💋

But you’re probably wondering… how did all this begin?

It started with our founder, Zara. She’s an Autumn + Winter girlie through and through (especially Halloween 🎃 - don’t ask, she just is!). But every year, the same problem: boots that looked cute but got wrecked in the rain, or wellies that worked for puddles but definitely not for dates, brunches, or the office.

So she set out to change that. ✨ The result? luvliBoots — where chic meets waterproof, and style meets comfort. The kind of boots you can wear to work, out to dinner, or straight through a storm without a second thought.

The response was incredible. Turns out there were so many other girlies who wanted the same thing: to look flirty and fabulous in the colder months without sacrificing comfort or function. And as our community grew, so did the vibe - luvliWear became more than just boots. It became about feeling sexy, cosy, and confident all year round.

And that’s where you come in 💖
We’re still small, but we’re growing fast - a community of women who know they deserve to look and feel luvli, no matter what life (or the weather) throws at them.

So welcome, gorgeous. We’ve got so much more planned, and we’re thrilled to have you along for the ride.

Stay luvli,
The luvliWear Team 💋